About Us

Champion Chevrolet Buick GMC is the home of the $500 Price Guarantee

Champion Chevrolet Buick GMC Ltd is the top auto dealer in the Kootenays, and the home of the $500 Price Guarantee. We sell and service all makes of cars, and our staff is the best in the business.

As the preferred GM dealer in Southeastern BC, we proudly serve customers from Nelson, Creston, Castlegar, and elsewhere. Our skilled and knowledgeable shop technicians are well-trained on all vehicle makes. Our friendly parts staff will find the perfect way to customize your vehicle with genuine GM accessories.

At Champion, we go a step further to help our customers! Not only will we get you into the ideal vehicle, we also provide an excellent financial service. For any questions about vehicle financing, our finance experts have years of experience. Allow us to prove why we are the best car dealership in Southeastern BC.

A Proud Member of Bannister Automotive Group

As a proud member of Bannister Automotive Group, our store has the leverage of ten dealerships spanning BC and Alberta. Across the group we sell and service GMC, Chevrolet, Buick, Cadillac and many other major manufacturers with thousands of 5-star reviews. Since 1979, all Bannister stores have lived by the motto “A Family Business with Family Values”, and we are proud to carry on this legacy to our local market.

Our History: Getting to know who we are...

On July 5, 2004 the headlines in the Trail Daily times read, “Trail has a new business owner”. Guy LaBossiere of Riverview Chev Olds retired and handed the reins to Marc Cabana and the Bannister Family.

Marc started off in the car business just after high school. He started selling cars in Calgary for Sunridge Nissan back in 1989. He quickly discovered his passion for the business.

After purchasing Riverview with the Bannisters, the dealership was renamed Champion Chevrolet and Marc and his family put down roots in Trail. Marc spent significant time at first just interviewing many longtime customers. He wanted to know what they liked about the dealership, and where they saw improvement. There was lots of great customer feedback. The two big takeaways for Marc was, carry more inventory and give the customers no reasons to shop elsewhere.

From these conversations, Marc and the Bannister team agreed to carry the inventory of a big city dealership, and to implement a $500 price guarantee, a promise that continues to this day.

Today the dealership employs more people than ever and keeps growing due to its great staff!

“Champion Chevrolet, where everyone’s a winner!”